Honest over impressive
I name the trade-offs. If something won't work for your use case, I'll tell you. If there's a simpler solution, I recommend it, even if it means less revenue for me.
About
I spent close to a decade in enterprise software, building demos that moved skeptical buying committees to a yes. Now I help founders turn their own expertise into AI systems, and products, that scale.

I spent close to a decade in enterprise software presales. I built demos that closed complex deals with companies like Siemens, Bayer, and Syngenta.
I aligned stakeholders across finance, operations, and technical teams. I translated complexity into clarity, and learned that clarity, not features, is what closes.
Then I realized corporate wasn't my path.
My thinking didn't fit their system. I wanted to improve processes. They wanted compliance.
So I built my own system.
Now I help founders do the same: turn their expertise into AI products they can sell, automate the sales and marketing grind, and make sure it all leverages the big AI models instead of being replaced by them.
I don't do theory. I do implementation.
How I Work
The AI space is full of hype. I operate differently.
I name the trade-offs. If something won't work for your use case, I'll tell you. If there's a simpler solution, I recommend it, even if it means less revenue for me.
We build one system at a time and validate it works before moving forward. No big presentations about what we'll deliver. Just working systems.
I explain things in plain language. No jargon to sound smart. No hand-waving about AI magic. Just clear explanations of what the system does and why it works.
I build systems you can own and operate. The goal is to make myself obsolete. If you can run and scale what we build without me, I've done my job.
Background
Let's Talk
Book a discovery call. We'll talk about your workflow and see if there's a fit.